DISNEY
DREAM BIG, PRINCESS
Each Disney Princess is the heroine of her own story, an inspiring role model whose inner qualities give her the strength to achieve her dreams. Tiana’s entrepreneurial spirit helps her build a business against all odds. Merida has the courage to break tradition and save her family. Belle's kindness lets her see the goodness inside the Beast. Disney wanted to show girls that a princess is more than a girl in a pretty dress, she's a role model showing girls everywhere how to dream big. Disney wanted to help extend the power of these iconic Princesses. By showing girls around the world that they share traits with their favorite leading ladies, this campaign aimed to help them realize their full potential so they too can “Dream Big.”
CREDITS:
🎬 Henry Alex Rubin @ Smuggler
✂️Bruce Herrman @ Lost Planet
🎬 Brent Harris @ Skunk
✂️Jacks Genega @ Cutters
🎨Chris Ryan @ Nice Shoes